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Our Ambition

Did you know the Earth has a pulse?

At Yara, we see this mysterious scientific fact as a symbol for our ambition - Growing a Nature-Positive Food Future

A shared commitment

The growing challenges of hunger, soil degradation, climate change, and supply chain disruptions demand immediate action from all of us. As Yara, we recognize that we need to take part in it. We will do everything in our power to lead a food system transformation to restore our soils, cut emissions, and improve access to healthy food.

That is why we, driven by our purpose, science, and more than 100 years of agronomic knowledge, are committed to giving back to the Earth more than we take. Growing a Nature-Positive Food Future, our new ambition is our commitment to being part of the solution and the reinforcement of our purpose to responsibly feed the world and protect the planet.

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The Earth's pulse connects us 

For Yara, the Pulse is a metaphor of the “heartbeat” of Earth, a rhythmic symbol of all life on the planet. It reminds us of humanity's connection to Earth, and our shared duty to protect nature. We want it to become a symbol for our ambition – Growing a Nature-Positive Food Future.

Watch our film about the unifying phenomenon that connects us all.

At Yara, we will do everything in our power to lead a food system transformation through Climate neutrality, Regenerative agriculture and Prosperity

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Climate neutrality

Reducing emissions from agriculture, shipping, and energy industries

Regenerative agriculture

Protecting nature by promoting farming practices and products that give back to earth more than it takes

Prosperity

Improved livelihoods by growing farmers' prosperity and increasing access to healthy food

Learn how we contribute to these pillars 

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Helping female coffee farmers to reach their dreams

“Yara advises our community on nature-positive practices that are more sustainable and improve the soil. When I found that they also uplift women, I had a partner in two of my strongest passions.”

María Esperanza Fajardo


Coffee farmer 

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Can a digital app make farming more sustainable?

Atfarm

Digital tools like Atfarm can make farming more sustainable, profitable, and efficient. This tool analyzes crops, soil health, and weather conditions and enables farmers to manage their fields with high precision and more efficient nutrient management. This protects soil health and supports nature while securing an optimal crop – a win-win for the farmers and nature.

Yara International (M) Sdn Bhd

Level 3.02, 1 First Avenue, Bandar Utama

47800 Petaling Jaya, Malaysia

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